The OERu qualifies for the Google Ad Grants for non-profits which amounts to in-kind advertising of US$10,000 per month from Google Ads to promote the OERu’s free online courses.
Our AdWord accounts have been approved by Google and we are proceeding to implement a digital marketing campaign to promote the OERu 1st year of study. We are convening an online meeting to discuss the implementation of our AdWords campaign in conjunction with the OERu’s Mautic open-source marketing automation software.
We are consulting with you to schedule a suitable time for an online meeting.
Please complete the online poll to indicate your availability to participate in this important marketing meeting by the close of business on Friday 21 September 2018.
I am also pleased to confirm that the OER Foundation has been awarded an organizational effectiveness grant to develop an effective and affordable marketing approach to communicate learning opportunities to the populations of learners who are most likely to benefit from the OERu’s micro-courses. I would like to establish this marketing group as a consultation group for this grant.